SEO is the big thing in online marketing these days. If you have been told to look at it or are wondering what it’s about, this article will help you. You can really build up your consistent organic traffic with just a little effort focused on SEO strategies.
When attempting to use SEO on your site to increase traffic, make sure your site is coded well. A site that is primarily written in messy JavaScript will be difficult or impossible for spiders to index. Text-free Flash will be entirely overlooked by spiders.
Pick a domain name that is full of your chosen keywords. You want people to be able to find your site easily. Keep in mind that not everyone visiting your site will have followed an ad. Many will arrive because they were searching for products your site contains.
Your site has to be entertaining to be successful. SEO tactics should be meshed with strategies that focus on making people visit your site again and again as well as stay there for longer periods of time. Using this type of strategy will get your site the ranking you need.
Anchor Text
Use keyword-friendly anchor text for links between pages on your website. Not using proper keywords in your anchor text will harm your ratings in search rankings. Using the right keywords as anchor text will allow you to be noticed by those crawling spiders.
Take advantage of header tags. The headers might be too big. If they are, change the size with CSS. The major search engines use the headers for ranking websites. Use the headers (H1 and H2) to emphasize important elements within your pages.
You should look at the source codes on the websites of your competitors. This will allow you a glimpse at what they are using for SEO and the keywords that are in use. It’s likely you don’t want to copy them, but looking around can show you what has and hasn’t worked for them.
When you are trying to accomplish search engine optimization goals, the use of meta description tags on each page of your site can be very effective. Meta tags should relate directly to your page’s topic and promote more clicks. Keep your meta tag short and to the point. An interesting blurb may entice searchers to visit your site, even if it is not ranked as highly as another page.
Do not use Flash on a website that you want to search engine optimize. Flash can not be read by the spiders and text used in flash won’t be read. If you want to optimize your site, you have to have the right type of content.
As you have gone over here, SEO can really help you when you want a site to receive more traffic. Whether you are just starting out, or looking for a boost, your website can benefit from effective SEO techniques. The above tips are a great place to start when exploring your marketing options.
